art director, craft witch

AD Council Prediabetes PSA

Here’s the bad news: 1 in 3 adults has prediabetes. But, here’s the good news about the bad news: With early diagnosis, prediabetes can be reversed.

In this campaign for the Ad Council we brought the 1 in 3 statistic to life in humorous trios to get people to see themselves and the people they know in the numbers. These PSA’s drove viewers to the website, where they can take a quick 1-minute quiz to find out if they are at risk for Prediabetes. Take or share the quiz!

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