art director, craft witch

NASCAR 2016 Chase

Launch campaign for The Chase for the NASCAR Sprint Cup, NASCAR’s 10 week playoff season. The Chase is on and the rules are simple: don’t get caught.

NASCAR 2015 Chase

Digital extension for the 2015 Chase. Infomercial style videos teased out features for the Chase app, the one stop shop for all things Chase related. An online hub at housed all content throughout the campaign.

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