art director, craft witch

No7 is No1

No7 is the No1 skincare brand in the UK - and the No1 serum brand in the US. However, many American women don’t know the brand No7, or that it’s the number 1 serum brand for that matter.

In a celebration of this iconic UK brand, its staple serums, logo and delicious color palette, this campaign’s job was two-fold. One, reintroduce the No7 brand to the UK market. Two, raise brand awareness in the US and get American women to switch their serum.

Within 4 weeks of launch we saw a 6.6% increase in sales year-over-year, and a 51% increase from 4 weeks prior to launch.

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